FIORUCCI IS BACK IN LONDON

Fiorucci for as long as I remember redesigned the concept of fashion. The brand was created by Emilio Fiorucci were he established his first store in Milan in 1967 introducing a very modern collection called swinging London and the American style such as T- shirt and jeans. Now under new owner Janie and Stephen Schaffer ,Fiorucci is back in London with a three floor shop in Soho. In early October , Rizzoli will also releasing a Fiorucci book that celebrate 50 year of the brand and the contributions it had made to art and design .