Influencer's Era

Each time we going trough our Instagram, Twitter, Facebook there are signs of the growing influencer of ordinary people . For fashion companies , which relied on the environment of traditional media , the social media has come as rude awakening.

Brands and labels are no longer defined by a set of strategies conceived out to the world from the control tower of a company’s headquarters. Now they must live in conversation with their audience and costumers. In just few years, the power of blog and platforms such as Instagram has created a new marketing genre that has seen brands investing heavily in collaboration with the big names in the online space.

However , the speed of change within the tech world and the evolution of algorithms to change the user experience means this approach isn’t as effective to day. Instagram has recently changed the way consumer's post, from simple chronological feed a user would see all post in the order they appear, to a nebulous feed based on the user’s individual engagement with those they follow.

There is no doubt that a generation of style conscious entrepreneurs are making a good living in some cases a fortune by building their own personal brands online with fun bases to rival many established global business.

The reason a brand is using an influencer is the trusting relationship they have with their followers and when it’s done properly it is a very effective method of building a brand and selling a product.