A Dark Fairy Tale by DisneyxCoach
- Mabelle Mckey
- May 15, 2018
- 2 min read
Two Iconic and visionary American brands merge their creativity to give to life “Disney&Coach”:Dark Fairy Tale. This special collection includes prêt-a-porter garments and accessories that reinterpret the classic fairy tales of the Disney princess in dark and romantic way. Designed and manufactured for Coach’s Pre-Fall 2018 collection, the special edition garments combine spooky atmospheres with the nostalgic tensions of Disney animation, to create an enchanted collection, an American fairy tale set in New York.
This collaboration resumes unusual drawings taken from Snow White and the Seven Dwarfs and Sleeping Beauty- dark and dreamlike castles, poisoned apples and creatures from the woods with big eyes- and presents them in an unusual and dark context, playing with their dark side. Retro T-shirt with rock-and-roll lettering and nostalgic colors are paired with biker jackets, while the iconic Coach Signature logo is embellished with dark graphics and bold leather details to create an unexpected contrasts. The collection also includes classics from American sportwear wardrobe e by Coach: jersey sweatshirts, sneakers and baby carries with applications and decoration inspired by Disney world. In addition as a tribute to the creators of Disney and the craftsmanship of Coach a special lanyard was created to celebrate this collection.
The special edition collection celebrates the third collaboration between Coach and Disney, consolidated relationship both on a personal and professional level, as well as a constant source of inspiration for Stuart Vevers, creative director. “ I’ve always loved Disney movies and those fantastic worlds that have been stirring my imagination for decades-it was fun to explore the dark side of those stories, combining the nostalgic charm of Disney with the creativity of Coach to bring back my memories personal stories of these fairy tales and make them relive in our accessories and prêt-à-porter garments. The Disney spirit really reinforces the new youth vision given by Coach to Luxury” explain Vevers.
Disney&Coach : A Dark Fairy Tale a skillful mix of irreverence and iconicity, was launched with an event to presents the collection in New York and from May 14 will be on sale in the Coach stores and on Coach.com . Selected stores will presents the collection inside a castle inspired by the unmistakable Disney style, revisited in dark key with elements in corrugated metal and purple details. Currently a lo-fi video will be presented, shot on the the streets of New York City, which follows Eloisa Santos at nightfall towards the twisted road towards “Happily Ever After”
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