6 MONCLER NOIR KEI NINOMIYA
- Mabelle Mckey
- Jul 25, 2018
- 3 min read
Kei Ninomiya approached the collection with an eye to an intriguing complexity and his well-know instinct for experimentation. He explored an idea of wearable geometry, pushing the concept, of “duvet” to the limit, cutting innovation both from a technical and aesthetic point of view.
Kai has resorted to a careful processing of the fabrics, using nylon and leather for a series of articulated but functional garments, made by multiplying small modules and assembling them into complete compositions.
The models are extremely feminine, with pleated skirts, stole and short jackets or long coats that outline a punk and yet romantic silhouette, always accompanied by a heavy boot.
Each element is both familiar and surprising: iconic shapes are recovers to create new patterns with a passionate use of inlays, padding, stitching, appliquès and curling able to give the surface decorative as well as geometric movement. Even the flowers are transformed into geometric cutouts or become leather applications. The technique goes to the extreme limit in over sized sweaters made of knit with tubular nylon yams stuffed with goose feathers. The overall effect in that of a dark romanticism, further stressed by the inflexible palette of a brilliant futuristic black. MONCLER GENIUS: THE PROJECT An explosion of creative energy, this is the vital force of the MONCLER GENIUS PROJECT a new chapter of the brand made of multiplicity, of free contributions that coexist by drawing a mosaic composed Of differences and extraordinary individuality. Voices and different approaches , even totally distant, very connoted languages, gathered in a single multiple design itinerary wanted by Moncler. Moncler Genius is the change that becomes necessary, it is continuous renewal that makes us look far, beyond any frontier on an aesthetic and ideological level. Moncler continues to explore the infinite possibilities of its unique being trough a special mix of autonomous and peculiar meanings. In other words, read the present in its contrasting lines to project itself into a future that begins now. Moncler Genius is a launching platform built on a capacity for innovation and absolute technological research, nurtured by an unshakable confidence in creativity. “ We have chosen designers who are very different from each other because we have always been talking to different generations” says Remo Ruffini, president and CEO of Moncler, who conceived this ephoc-making change for Moncler Genius is divided into several collections a year. We have changed everything, overcoming the concept of the season itself. We are monthly, weekly, everyday. An attitude that significantly reduces the amount of time between the presentation of the collections and the actual arrival in store”. There are eight section that contribute to forming the expressive set it the Moncler Genius project, involving different creative figures. A task to create as many creatives areas the define the brand identity. The DNA of the brand is revealed to you according to the different visions and supports and cultivates the multiple possibilities of realization. Moncler Genius surpasses any chronology and custom: from next June, in Moncler boutiques and selected multi-brand stores, e-tailers e department stores, the different collections will arrive individuality, to stay there for a limited period, until, in October, all together in some Moncler flag ship stores also in pop-up stores in different city of the world, such as NY and Tokyo. An emblematic but rapid change in every part of the globe which , once again, must mean speed , movement and great dynamism. “The world as changed “concludes Remo Ruffini “the digital age has given us new force. The consumer wants less filtered, more direct and above all continuous relationship. This change in strategic is precisely the answer to this need, but it is also a desire.”
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