SPIRITED: HUGO GO BACK TO ITS ROOT FOR THE FALL/WINTER 2018

An amazing cast of young creatives heads to Berlin for the Hugo fall/winter 2018 campaign which connect the vibrant spirit of the German Capital.

Each of the talents-including models Anwar Hadid and Selena Forest- discovers one of the city’s unique background, wearing designs from the latest collection.

Shot by the American photographer Collier Schorr- who herself has an intimate relationship with the city - the campaign takes place across various locations Neukölln, Mitte,Lichtenberg, Mehringplatz, Gleisdreieck, and Kreuzberg. High-rise flats blocks abandoned skate parks and forgotten tube station provide the environment to a series of documentary style - visual. Making up the campaign’s spirited cast are German model Jonas Glöes, cover girl Selena Forrest , all around creative Anwar Hadid model and skateboarders Natalie Hestling, music producer and DJ Silvio and artis Sakia de Brauw.

Somewhere between documentary and fiction, the new campaign celebrates Berlin’s unique energy. Seen trough Collier Schoor’s. Lens, capture the boldness nature of the city merging seamlessly with the collection of relaxed tailoring, asymmetrical cuts, nature inspired prints and technical fabrics.