The new Collection of Selena Gomez for Coach
- Mabelle Mckey
- Aug 7, 2018
- 2 min read
Coach presents Coach per Selena Gomez, the new design collection designed in collaboration with Selena Gomez campaign, the second creative collaboration with the actress, singer and face of Coach. After the Selena Grace bag and a series of accessories presented in autumn 2017, the new collection includes for the first time prêt-à-porter garments as well as bag, small leather goods and accessories and is designed by the star in collaboration with the Creative Director of Coach Stuart Ververs. The collection is strongly pervaded by the feminine spirit of Selena. The Garments are characterized by her unique touches, including an audacious motto written in her calligraphy “Not perfect, always me”- and from an embroidered rabbit that speaks to her imagination . The collection perfectly represents the playful sense of Selena’s style, which contrast gracefully with sportiness and elegance. In addition to the prêt-à-porter garments, which include pretty silk slip dresses with lace details, soft sweaters and hooded sweatshirts in retro-inspired pastels colors, the collection also introduced two new bags: the Bond, and Trail Bag, which Selena has designed in close collaboration with Vevers. Made of soft leather and finished with crystal and vintage-inspired bows, the bags revisit the heritage of leather processing linked to Coach.
“I love working with Selena because she has a strong design point view” said Vevers. “I wanted all the pieces to reflect his style and charm and be casual”. “I’m so proud of the collection,” said Gomez “What I love most about working with the Coach team is that they know very well how I get dressed, everything seemed authentic from the beginning .” The Coach per Selena Gomez collection will be available from online pre-order on Coach.com and in stores starting August 14th . The photoshoot took place in New York , the city where Coach was founded and continues to be the inspiration for the brand. The campaign of the collection was created with long time collaborators of Coach, the photographer Steven Meisel, the art director Fabian Baron , make up artist Pat McGtath and hair stylist Guido Palau.
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